Most people think of Salesforce as a CRM (Customer Relationship Management) software – a place to track Customers, Leads, and general workflow in the customer lifecycle. While this may be true, it’s doesn’t truly capture the magnitude of Salesforce’s capabilities. Thinking of Salesforce as a CRM is akin to thinking of Amazon as a bookstore – it doesn’t even come close to describing the full breadth and depth of their power.

One of the many reasons why we love Salesforce’s platform is it’s amazing ability to connect with other technical architectures. We are leveraging this connectivity within the real estate industry, currently focusing on how photos are shared and hosted.

Another reason we love Salesforce’s platform is the insight and drill down capability. Technology evolution also comes with a cost, often referred to a technical debt, or when a development team prioritizes speedy delivery over perfect code. With proper tracking, we are incredibly nimble without sacrificing quality. Imagine a typical development cycle that takes 30 days…that we do in 1. This is the power of leveraging a platform within a culture focused on execution, failing fast, and delivering high value to Customers.