Who do you think you are? Would others give the same answer?
We don’t consider ourselves “brand-building experts”, but we do know that perception is reality – both for you and other’s who see you. We felt this BIG TIME a few years ago when we re-founded OBEO. After asking Customers across the US what they thought OBEO did, we received different answers in almost every market, spanning coast-to-coast! Maybe we were crazy, but that’s where we saw some great opportunity.
As the saying goes: “the customer is always right”… especially when it comes to how they perceive you. Yes, perception is reality. The broader the variances, the wider the range of perceptions. This is exactly why we frequently refer to the models of success like Henry Ford’s assembly line revolution and McDonald’s manufacturing process. Their ability to keep consistency a primary focus actually changed the world.
The great opportunity before us is building a brand that is recognizable and consistent across all markets.