Obeo President and CEO Joins Real Estate's
Top Thinkers at RISMedia Annual Leadership Conference
- Networking event educates attendees on
becoming information leaders in today's market
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(SALT LAKE CITY, Utah) Glade Jones, Obeo president and CEO, will be a featured
panelist at RISMedia's 19th Annual Leadership Conference September 3-4 at The
Roosevelt Hotel in New York City.
RISMedia's Leadership Conference is a high-level, networking and educational
event for America's real estate and relocation leaders held annually in New
York City. The conference focuses on building stronger real estate and
relocation businesses and the future of the industry. This year's event will
educate attendees on best practices and business development ideas to become
information leaders in today's real estate market.
As a featured panelist, Jones will take part in the September 4 morning session
from 9 a.m. 10:15 a.m., "Marketing Yourself to Build a Strong Brand
Presence." This session will be led by facilitator Brian Wildermuth, founder
and president of SharperAgent, and will offer attendees tips, tricks and advice
from some of the real estate industry's top marketing pros on how to brand
yourself for success.
"The core goal of advertising is to create a brand strong enough to generate
sales, create loyalty and move culture," Jones said. "Advertisers strive to
persuade consumers to envision themselves using their product taking
psychological ownership.
"Obeo has cultivated its own distinct brand that brings this concept into the
world of buying and selling real estate," Jones continued. "The fundamental
idea behind our approach is that any time you can personalize the buying
experience, the consumer will meet you halfway, bringing a part of their unique
selves into the process."
Obeo is a leading provider of full-service residential real estate online
marketing products in North America. Some of Obeo's most recent offerings are
StyleDesigner and HomeSite, a next-generation online marketing technology that
allows real estate buyers to make significant virtual changes to a home's
appearance through the listing itself. Other conference highlights include a
welcome reception, interactive breakout sessions and an evening of networking
with colleagues. And taking place at The Roosevelt Hotel, the conference is
nestled among the Empire State Building, 5th Avenue shopping and the
world-famous shows on Broadway, where guests are just steps away from many of
New York City's biggest attractions.
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About Obeo
Obeo provides Realtors, homebuilders, land developers and property managers
with customized online marketing solutions and offline sales tools. To find out
more, go to www.Obeo.com.